How to Sell on TikTok Shop  (2024)

Sellers must meet consumers where they are – and they’re scrolling social media. With more than 1 billion active users globally each month, TikTok offers brands and retailers an opportunity to reach an expansive new audience.TikTok Shop is an e-commerce solution integrated within TikTok. Powered by TikTok’s unique discovery engine, it enables brands and creators to showcase and sell products directly on TikTok, through a complete in-app shopping experience.

Why sell through TikTok Shop?

Today’s consumers are turning to social media platforms like TikTok for more than recommendations; they’re using it to complete their purchases online. To meet consumers where they are, sellers are adding TikTok Shop to complement their existing sales channels. By doing so, brands and retailers can engage with new customers while boosting sales and brand visibility.

Brands and retailers are already driving profitable growth by selling through TikTok Shop with Rithum. TikTok sellers on Rithum’splatform grew GMV more than 300% from November 2023 to January 2024.

It’s important to diversify because people comparison shop. A resounding 82% of global consumers will visit two or more websites before buying, according to the 2023 Online Consumer Behavior Global Report by Rithum and research firm Dynata. 72% of consumers said they would go further, visiting two to four websites before converting, according to the report.

Consumers view social media as another channel to shop through. 63% of consumers ages 18-25 said they had been influenced to buy a product after seeing the item promoted by a brand on social media, according to the Rithum and Dynata report.

How can brands and retailers benefit from TikTok Shop?

Today’s consumer looks to content creators for entertainment and advice. TikTok users browse the social media app to connect with content creators or influencers they trust. Here, user-generated content (UGC) is more likely to resonate. Consumers value an authentic shopping experience.

TikTok Shop offers brands and retailers:

  • More high-quality traffic: Visibility on purchases improves our algorithms to optimize traffic for conversions.
  • More visibility: Track real-time performance, traffic, customer reviews and transaction data through TikTok Shop’s analytics dashboards.
  • Creator collaboration at scale: Get access to TikTok Shop’s Affiliate Program, which enables you to easily partner with creators and grow your business.
  • Real-time interaction: Leverage the power of live shopping streams to speak directly with viewers and answer their questions to build trust and interest.

How does TikTok Shop work?

Consumers discover products by browsing shoppable content through short videos and live shopping streams. They can select products within these videos and learn more about items on the Product Detail Page. They can then buy by placing orders and completing checkout without leaving the app.

TikTok users can browse and buy in the following ways:

  • Shoppable video: Shop directly from a shoppable in-feed video by tapping the product link and basket icon.
  • Store page: Shop directly from a brand or creator account and get access to products within the app.
  • Live Shopping: Shop directly from a Live, by tapping the pinned products or browsing the shopping basket icon.
  • Product detail: Learn everything you need to know about a product from color, sizing, material and more.
  • Shopping cart: Add and build a cart with products you discover anywhere in the TikTok app.
  • Confirmation: Consumers complete the purchase journey without ever leaving TikTok.

How to start selling with TikTok Shop

Currently, Rithum customers use our TikTok Shop integration to list and sell products in the United States and United Kingdom. To sell through TikTok Shop with Rithum, sellers must register their business and have warehouses located in the United States. Or be a registered business in the U.K. with warehouses located in the United Kingdom.

To get started, sellers must first register through TikTok Shop. You can then add the channel to your Rithum platform account.

How Book & Mortar Record Store LLC achieved record sales with TikTok Shop

Brands and retailers can achieve success in a short amount of time. U.S.-based online retailer Book & Mortar Record Store LLC began selling products through TikTok Shop in August 2023. Owner Eric Auth found he wanted to automate the process along with the rest of his multi-channel commerce strategy. In October 2023 he turned to Rithum to automate selling through TikTok Shop.

During the first month, sales jumped by more than 250% compared with the month prior. In November 2023, sales jumped by 694% and show no signs of slowing.

Auth attributes much of his success to having access to TikTok’s community and automation through Rithum’s platform. Brands and retailers can leverage TikTok’s creator community to help sell products at commission rates set by you, either through direct partnerships with influencers and creators, or through TikTok’s open affiliate platform.

“Rithum has been super helpful with handling orders. I couldn’t do this myself,” Auth said. “The software helps me save time by automating mundane tasks like listing management.”

Learn more about how TikTok Shop with Rithum can help you expand your selling channels and grow profitability.

How to Sell on TikTok Shop  (2024)

FAQs

Is it hard to sell on TikTok Shop? ›

Getting started on TikTok Shop as a seller is simple. Brands and small businesses need to apply on the TikTok Seller Center portal and upload documents for verification. The feature is available in countries including the US, Vietnam, Singapore, the UK, and Thailand.

Is it worth selling on TikTok Shop? ›

Is It Worth Selling on TikTok Shop? Yes, it's worth selling on TikTok Shop. With historically low referral fees, low cost-per-acquisition, and an engaged audience of 1 billion people, there's really no reason for your brand not to be selling on TikTok.

Is it easy to sell products on TikTok? ›

If you want to sell on TikTok, you'll need to switch to a business account. A TikTok business account has a ton of benefits, one of them being access to essential ecommerce insights. Switching to a business account is quick and easy.

How long does TikTok shop take to pay you? ›

You'll receive a payout for a TikTok order 14 business days after you ship the order. This excludes weekends and holidays.

How much commission do TikTok shop take? ›

Low Commission Fees 💰

TikTok charges much lower commission fees compared to other selling platforms. For the first 90 days, you can benefit from a commission fee of 1.8% for each product sale. After the 90 days, the fee will increase to 5%, however this is still significantly lower than most other platforms.

How much does Tik Tok shop charge to sell? ›

Starting today, the fees TikTok charges sellers increase from 2 percent to 6 percent of the price of each order. They will creep up to 8 percent in July.

How does TikTok shop pay you? ›

After a customer places an order through TikTok Shop, the payment is processed by TikTok, and the funds are transferred to the bank account that you have connected to TikTok.

Why not use TikTok shop? ›

It's important to understand that the TikTok Shop is a vast marketplace, and even with safeguards in place, you may encounter prohibited, counterfeit or poor-quality items.

Is TikTok shop good for small business? ›

TikTok Shop is advantageous to small businesses, from increased reach and engagement to direct sales opportunities and cost-effective marketing. By leveraging this powerful platform, small businesses can effectively showcase their products, connect with customers, and drive sales like never before.

Who pays for shipping a TikTok Shop? ›

- As a seller, you're the captain of your ship. You list your products directly on TikTok Shop, manage your inventory, handle customer service, and take charge of the shipping.

How much do you make selling on TikTok? ›

How much does TikTok pay per view? Top creators have revealed that TikTok pays between $0.02 and $0.04 per 1,000 views through the Creator Fund program. If you do the math, that's $20 to $40 for a million views.

How much does it cost to sell on TikTok? ›

While setting up a TikTok Shop seller account is free, sellers are charged commission fees per transaction based on a percentage of the total sale price. In both the UK and US, the platform starts with a commission rate of 1.8% for the first 90 days, after which it rises to 5%.

How many followers do you need to get money from TikTok? ›

TikTok uses its Creator Fund to encourage popular TikTokers to keep creating engaging content. As a creator, once you have at least 10,000 followers and at least 100,000 video views over the last 30 days, you have the potential to start earning money.

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